The word "design" is a powerful albeit increasingly convoluted term for a thought process that creates order from complex caches of synaptic stimuli collected through the senses of every cognizant intelligence. It is not proprietary to any perceived stereotype. It is true that visual aesthetics take a lot of credit these days, but it is important to note that such information should be seen in a contextual subset. it is not the face of a company that is inherently attractive. It is the expression on that face...and such beauty is the result of an entire body being sufficiently fulfilled.